How Yeovil Town FC's broadcast team reached more fans and simplified matchday commentary with Mixlr.
Yeovil Town FC may be a club rooted in tradition, but its approach to broadcasting is thoroughly modern. Led by Tom Bailey and a dedicated team of 8 – 9 volunteers, Yeovil Town's independent broadcast team partners closely with the club to deliver professional live match commentary to supporters—home and away.
As both a commentator and the technical lead, Tom is instrumental in managing the live audio setup and ensuring seamless delivery. Whether it's overseeing the hardware configuration or teaching teammates how to use new software, Tom is at the heart of Yeovil's audio experience. Together, the team crafts a consistent, high-quality broadcast experience for loyal Glovers fans.
Before discovering Mixlr, Yeovil Town's commentary team relied on a DIY setup built around the BUTT broadcasting software. While functional, this solution had serious drawbacks. It was technically clunky, unreliable in performance, and incurred mounting operational costs.
For a community-driven operation, this made each broadcast unnecessarily stressful—and unsustainable in the long term.
Yeovil Town decided it was time for a change. After seeing other clubs successfully using Mixlr and researching its features, he made the switch for Yeovil Town's 2024/25 season—and hasn't looked back. Mixlr not only solved their technical headaches, but opened up new ways to interact with fans and track their growing listenership.
Yeovil Town's current broadcast configuration is compact, portable, and efficient:
Every Yeovil Town match is broadcast live on Mixlr—ensuring supporters can tune in no matter where they are, even during away games or while on holiday.
Fans inside the stadium often listen in real time via their smartphones—enhancing their live matchday experience with expert commentary.
Mixlr's live chat and listener tracking features have become essential tools. The team can interact directly with fans, see how many people are tuned in, and discover where in the world their listeners are joining from.
If anyone wants to get started in radio broadcasting or podcasting, they should use Mixlr. It's a brilliant product that's allowed us to pursue our passion for sports broadcasting.
Switching to Mixlr has transformed Yeovil Town FC's broadcast operations from a makeshift setup to a professional, scalable platform—without losing the grassroots spirit that defines the club.
For Yeovil Town FC, Mixlr isn't just a broadcasting tool—it's a vital part of the club's connection to its community. With professional features, reliable performance, and unbeatable ease of use, Mixlr has helped the club modernize its matchday commentary while staying true to its local roots.