The Bison at Lipscomb University
How the Bison expanded their reach and engaged more fans with Mixlr.
Background
Herd Media operates The Bison, a student-run radio station at Lipscomb University, a Division I athletics school in Nashville, Tennessee. The station provides live audio coverage of basketball, baseball, and volleyball, ensuring fans—including off-campus students, parents, and alumni—stay connected to Lipscomb's sports teams.
Paul Gibson, the General Manager and Program Director, oversees the station's operations, ensuring high-quality sports coverage and real-time engagement with listeners worldwide.
The Challenge
Before using Mixlr, The Bison's broadcasts were limited to FM radio, restricting their audience to the local area. Herd Media needed a cost-effective, easy-to-use, and high-quality streaming solution to:
- Expand their audience, allowing remote fans and alumni to tune in live
- Maintain professional audio quality from multiple locations, including their studio and live from courtside
- Avoid the complexity and high costs of building a custom streaming solution using something like Shoutcast and Icecast
- Ensure seamless access to live audio without forcing fans onto unfamiliar streaming platforms
The Solution
Mixlr's affordability, reliability, and ease of use made it the perfect choice. By seamlessly integrating into The Bison's website and mobile app, Mixlr enabled direct, hassle-free streaming, ensuring more fans could listen live without extra downloads or subscriptions.
Seamless Implementation & Key Features
Transitioning to Mixlr was effortless, allowing students to broadcast professional-quality sports coverage with just a laptop and Rodecaster Pro audio mixer. The station now operates with two core setups—a dedicated studio environment for 24/7 radio and archived content, and a mobile, on-the-road setup for live sports.The station leverages several key Mixlr features:
-
🎙 Live Streaming from Anywhere:
The Bison now broadcasts seamlessly from multiple locations, whether it's from their studio, pitchside, courtside, or even on the road for away games—giving fans real-time coverage wherever the action happens.
-
🌍 Website & App Integration
Mixlr's embedded player ensures fans can listen directly on The Bison's website or through Lipscomb's existing app—without needing additional software.
-
📻 24/7 Radio Streaming:
Beyond live sports, The Bison now operates a continuous stream, keeping fans engaged around the clock with sports talk, music, and archived content.
-
📂 Recordings & Archived Content:
Every broadcast is automatically recorded, allowing fans to replay games. Student broadcasters also use these recordings as highlight reels, building their portfolios for future media careers.
🎙 Live Streaming from Anywhere:
The Bison now broadcasts seamlessly from multiple locations, whether it's from their studio, pitchside, courtside, or even on the road for away games—giving fans real-time coverage wherever the action happens.
🌍 Website & App Integration
Mixlr's embedded player ensures fans can listen directly on The Bison's website or through Lipscomb's existing app—without needing additional software.
📻 24/7 Radio Streaming:
Beyond live sports, The Bison now operates a continuous stream, keeping fans engaged around the clock with sports talk, music, and archived content.
📂 Recordings & Archived Content:
Every broadcast is automatically recorded, allowing fans to replay games. Student broadcasters also use these recordings as highlight reels, building their portfolios for future media careers.
Mixlr continues to be a great solution for web-streaming audio for The Bison. Our station has used Mixlr exclusively for over a decade, and it continues to impress. The price got us on board, but the quality and helpfulness of the staff keep us using Mixlr.
Game-Changing Impact
With Mixlr, The Bison has transformed its sports broadcasting—expanding from a local FM station to a global digital platform. Now, fans worldwide can tune in live, strengthening the connection between Lipscomb's teams and their community.
- 🚀 Increased Reach & Engagement: More fans—including alumni, parents, and prospective students—can now follow Lipscomb's games in real time
- 🎙 Flexible, Multi-Location Broadcasting: The Bison broadcasts seamlessly from anywhere, whether it's the studio, press box, or courtside, ensuring coverage of every moment.
- 🎓 Real-World Broadcasting Experience: Students gain hands-on training in live sports media, using Mixlr to develop professional skills that help them secure roles in sports broadcasting careers.
- 📡 Reliable & Cost-Effective: Mixlr delivers stable, high-quality streaming at an affordable price, making it an ideal long-term solution for the station.